B2B Social Marketing Manager

What We’re Looking For

We are seeking a talented, creative and organized individual to join our team as B2B Social Marketing Manager. In this role, you will be responsible for creating compelling content and strategizing and managing our organization's social media presence, primarily on LinkedIn.

You will have the opportunity to engage directly with our community members and drive brand awareness, consideration and membership applications from qualified professionals, and contribute to the overall success of our marketing campaigns. You will report to our Director of B2B Marketing and collaborate extensively with other marketing, event, community content and partnerships team members as well as agency/freelance resources.

Our ideal candidate has substantial experience managing a company’s LinkedIn presence, especially in tech, startup and/or professional networking communities. You have a track record of interfacing with B2B executives featured in the posts you’ve created, and versatility across a range of content formats and media. You have an intense innate curiosity for storytelling, tech industry trends, a passion for learning, and desire to produce content in a unique voice that makes us stand out competitively.

About The Suite

We build high-quality and highly-curated professional communities. We run three such communities today:

  • The L Suite, (which includes our flagship network TechGC), for General Counsels & CLOs of high-growth private companies, public companies, and investment funds.

  • The F Suite, for CFOs of high-growth private companies and venture funds.

  • The E Suite, for CEOs of high-growth private companies.

Each of our communities is unique, but they are all powered by our custom-built platform which our members like to call “the Braintrust.”

We currently have 4,800+ paid members across our communities, representing C-Suite executives from many of today’s leading tech companies (e.g., Airbnb, Slack, Coinbase, Uber, Notion, Bolt, Figma, Airtable, Dropbox, etc.) and venture funds (e.g., a16z, Softbank, Tiger, Accel, Thrive, Battery Ventures, FirstMark, etc.).

On the other side of our communities, we have built deep partnerships with the top law firms (e.g., Latham, Cooley, WSGR, Fenwick, Goodwin, S&C, Davis Polk, etc.), legal/fintech vendors (e.g., Ironclad, LinkSquares, DataGrail, Lawtrades, Morgan Stanley at Work, NPM, SpendFlo, etc.), and professional service providers (e.g., Aon, Deloitte, EY, Franklin Square Group, Marsh, Newfront, etc.) that support these executives. These partners engage with our members as thought leaders and valued advisors/resources, and we foster a unique environment where the two sides of our ecosystem can connect through targeted education, networking, and support.

Our mission is to help today’s leaders make better and faster decisions that propel their companies forward. One of the core ways we are able to do that is by connecting our members to the right advisors/tools at the right time.

We are a well-funded and rapidly scaling startup with a high-impact team of 55+ full-time employees.

Responsibilities

  • Develop and implement social media strategies (primarily for LinkedIn and potentially other relevant platforms) to deliver on business and brand objectives including: increase brand visibility, perception and engagement; drive applications from qualified prospective community members; and drive partner interest in event sponsorships.

  • Create, curate, and schedule engaging social media content, including posts, videos, images, and infographics that align with our brand voice and objectives.

  • Monitor social media channel activity, respond to comments and messages, and engage with our audience in a timely and professional manner that drives further engagement.

  • Build and nurture relationships with influencers, advocates, and partners.

  • Analyze social media metrics and provide regular reports to measure the effectiveness of campaigns, identify trends, and make data-driven recommendations for improvement.

  • Conduct research on industry trends, competitive analysis, technology/start-up company news, and target audience preferences to inform content creation and social media strategies.

  • Stay up-to-date with emerging social media trends, best practices, and industry standards to proactively identify opportunities for innovation and optimization.

  • Collaborate with the Director of B2B Marketing and ad agencies on paid social advertising campaigns to drive awareness, engagement and conversions.

Qualifications

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent work experience).

  • Proven experience in social media management (particularly LinkedIn) and copywriting, preferably within a fast-paced marketing environment.

  • Experience managing multiple brand pages for a company on LinkedIn is a bonus.

  • Demonstrated understanding of using different social media platforms for B2B objectives, their respective audiences, and best practices for engagement.

  • Proficiency in utilizing social media management tools, scheduling platforms, and analytics platforms.

  • Strong writing and editing skills with exceptional attention to detail.

  • Excellent organizational and time management skills with the ability to handle multiple projects simultaneously and meet deadlines.

  • Creative thinker with the ability to develop innovative ideas for social media campaigns and content.

  • Strong communication and interpersonal skills to effectively collaborate with team members and stakeholders.

  • A passion for storytelling, branding, and the ability to adapt tone and style to suit different target audiences.

  • Experience managing and optimizing paid social ad campaigns, or managing a paid social advertising agency, is a plus.

If this sounds like your background and skill set, we would love to hear from you. Please submit your resume, portfolio, and any relevant writing samples for consideration.

Note: The above job description is a general outline of the responsibilities and qualifications for this role and may be subject to change based on the needs of the company.

Benefits

  • Competitive salary between $100,000 - $110,000 annually 

  • Opportunity to participate in our discretionary bonus program 

  • Competitive equity (0.01% to 0.02%)

  • Fully-distributed team with a “work from anywhere” environment and flexible work schedule

  • Company gatherings

  • Flexible vacation policy + company shut down two weeks per year

  • Quality medical, dental, and vision insurance

  • Life insurance and disability benefits

  • Fitness reimbursement (Peloton)

  • 401(k) plan

  • Apple laptop equipment

apply here